![]() "Bottom line being, though, that we need to ensure that our products taste good, because our accountability is also to our shareholders. We offer products that are low-fat, low-sugar, have whole grains in them, to people who are concerned about eating those products. " got up and made some very forceful points from his perspective," Moss tells Fresh Air's Dave Davies, "and his points included this: We at General Mills have been responsible not only to consumers but to shareholders. Michael Mudd stated his case, pleading with his colleagues to pay attention to the health crisis and consider what companies could do to hold themselves accountable.Īccording to Moss, the first response came from the CEO of General Mills. His topic: the growing public health concerns over the obesity epidemic and the role packaged and processed foods were playing in it. Moss begins his tale back in 1999, when a vice president at Kraft addressed a meeting of top executives of America's biggest food companies. In his new book, Salt Sugar Fat: How the Food Giants Hooked Us, Pulitzer Prize-winning journalist Michael Moss goes inside the world of processed and packaged foods. ![]() Scientifically tweaking ratios of salt, sugar and fat to optimize consumer bliss. How?ĭealing Coke to customers called "heavy users." Selling to teens in an attempt to hook them for life. Your purchase helps support NPR programming. Close overlay Buy Featured Book Title Salt Sugar Fat Subtitle How the Food Giants Hooked Us Author Michael Moss ![]()
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